Many of my coaching clients are having success with their 12 Days of Christmas campaigns in this month of December.

What is a 12 days of Christmas campaign?  It’s offering ONE deal each DAY for 12 days to your customers that must be redeemed by midnight the same day.

HOW DO YOU OFFER YOUR 12 DAYS OF CHRISTMAS CAMPAIGN?

There are a number of ways to offer your campaign

  • One way is to email your customers and create a list of those who want to participate so they have agreed to receive an email each day for 12 days offering them specials.
  • Some customers love to receive a text each day for 12 days so they can easily message you back with the DEAL OF THE DAY!
  • Another way that’s been very successful for my clients is to offer these ONE DAY DEALS in their VIP FACEBOOK Customer group.

 

Let your customers know UP FRONT about your 12 day specials.

I suggest you write an email, or create a post or text that gets them excited to be on your list to receive each one of your 12 specials.  Here’s an example of an offer….

Want to know my “extra” secrets to having a successful 12 days of Christmas Campaign?

I suggest you offer an extra special for someone who books a party in January.  Something like, “Today’s special is 10% off, but if you book a party as one of my first 10 Hostesses in January, you’ll receive an extra (offer or discount.)”   This is the honor system if she books one of your January dates.  It’s up to you to keep in touch during December to insure her party is solid for that date.  Let her know you have a waiting list for people who want your first 10 dates.

Another great offer to make is for people who might want to join your team.  People are looking for new opportunities in the new year.  Let them know this is one of the BEST times to start a business.  In December we are socializing more than most months of the year, so it’s easy to share with friends and family about your new business.  You might offer a special GIFT to your customers who have been thinking about joining you

It’s also a great time to ask for referrals.   I work with my coaching clients on a “Referral Rewards Program.”  This tool is an excellent way to grow and get into new circles of business.  Educate them with your referral rewards and offer a ONE DAY DEAL for them if they send you a referral who buys, who books, or who joins your team.

So, along with your DAILY sales specials, be sure to include one of these three “extra” secrets and get your January booked, find people who are looking for an opportunity and build your referral business.

Add tips and educational information about your products.  FOR EXAMPLE:   Here’s how I wrote about Fashion..

Did you know that in the 1900’s the “female shape” was born.  From large full sleeves & moderately full skirts a radical narrow, relaxed, almost semi fitted tubular silhouette with climbing hemlines happened all the way up to the knee by 1925.  The waistline virtually disappeared.  This was the great experimentation period.   Today your special is… 

 Step out of your box and give extra, extra value! 

This is a special time and these ONE DAY SPECIALS along with tips and educational information about your products will not only give your customers great value they will love hearing from you each day wondering what the NEXT special for the day will be.

This is a great way to finish strong in December.  Here’s the results of one coaching clients success to her 12 Days of Christmas Campaign.

And she made it a fundraiser to give $600 in product away to her local women’s center.

Make this your campaign every December! 

 

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and learn about more campaigns to grow your business in 2021!